Where expertise meets emotion.
Where clarity drives meaning – and meaning drives growth.
Strategic.
Personal.
Visionary.
What makes a brand unforgettable? It’s not the trend. It’s the truth behind it.
I’m Beate Schürle – former International Director Jewellery for a globally recognised fashion brand, now Brand Consultant, Startup Coach and Founder of MAYADORO. From corporate giants to emerging founders, I bring a sharp eye, a clear voice and a deep understanding of what makes people connect.
With a background in strategy, product design and retail – and over 100 Startups coached in pitch training – I offer deep insight into what moves people and what makes brands grow. Your brand is more than what you offer – it’s what people remember. Let’s make it unforgettable.
Practice.
Proof.
Perspective.
Why does perspective matter? Because insight without experience is just theory.
I’ve consulted for global names in the fashion and jewellery industry and understand what it takes to build a brand that resonates, not just in strategy decks, but in the real world.
As the founder of MAYADORO, a high-end brand for dogs, I shaped every step independently: from concept to product to store. This entrepreneurial foundation now defines the way I guide others through their brand journeys. My approach empowers founders to clarify their vision, align their brand with their values, and move forward with confidence – from early pitch to long-term growth.