Where brands find clarity. And leaders gain strategic direction.
I support founders, brand leaders, and corporate teams who are building more than just a business.
They are shaping ideas, stories, and meaning. My consulting and coaching help unlock clarity and strategic focus.

From Start-up Vision to Strategic Transformation
As the founder of Beate Schürle Consulting, I work at the intersection of clarity and creativity. I support founders, executive leaders, and brand-driven companies who aim to build meaningful, future-ready brands. Whether you’re creating something new or refining what already exists, I help you move forward with structure, direction, and emotional depth.
– Strategic consulting for executive teams and brand leadership
– Coaching for founders and early-stage ventures
– Brand messaging & positioning strategies
– Investor storytelling & brand architecture
– Internal brand alignment and strategic clarity
🟦 Brand Coaching
Every strong brand begins with clarity. I help you define what your brand truly stands for – not just in words, but in experience. Together, we uncover your unique brand essence and build the strategic foundation to communicate it with confidence, consistency, and emotional relevance.
🟨 Start-up Support
Founding a business is one thing – building a brand that resonates is another. I support founders in translating vision into structure: from investor decks to brand architecture, from storylines to messaging frameworks. Tailored guidance for when the stakes are high and time is limited.
🟥 Strategic Brand Leadership
As a former senior executive in a global company, I understand branding from the inside out – from boardroom expectations to real-world execution. Today, I combine entrepreneurial agility with corporate clarity to support brands that seek meaningful growth and relevance.