MY PASSION FOR BRANDS

Brands with soul. Strategy with substance.

Consulting & Coaching for founders,

leaders & brand-driven companies.

Where brands find clarity. And leaders gain strategic direction.

I support founders, brand leaders, and corporate teams who are building more than just a business.
They are shaping ideas, stories, and meaning. My consulting and coaching help unlock clarity and strategic focus.

Beate Schuerle - Owner and Founder or My passion for Brands and MAYADORO

From Start-up Vision to Strategic Transformation

As the founder of Beate Schürle Consulting, I work at the intersection of clarity and creativity. I support founders, executive leaders, and brand-driven companies who aim to build meaningful, future-ready brands. Whether you’re creating something new or refining what already exists, I help you move forward with structure, direction, and emotional depth.

– Strategic consulting for executive teams and brand leadership
– Coaching for founders and early-stage ventures
– Brand messaging & positioning strategies
– Investor storytelling & brand architecture
– Internal brand alignment and strategic clarity

🟦 Brand Coaching

Every strong brand begins with clarity. I help you define what your brand truly stands for – not just in words, but in experience. Together, we uncover your unique brand essence and build the strategic foundation to communicate it with confidence, consistency, and emotional relevance.

🟨 Start-up Support

Founding a business is one thing – building a brand that resonates is another. I support founders in translating vision into structure: from investor decks to brand architecture, from storylines to messaging frameworks. Tailored guidance for when the stakes are high and time is limited.

🟥 Strategic Brand Leadership

As a former senior executive in a global company, I understand branding from the inside out – from boardroom expectations to real-world execution. Today, I combine entrepreneurial agility with corporate clarity to support brands that seek meaningful growth and relevance.

Let’s connect and explore what’s possible.

Get in touch to discuss your brand’s next chapter.
Contact Me